Last updated: June 2026 — James Wilson, Broadswordcharters
At Broadswordcharters.co.uk, we are committed to transparency with our readers. This page explains how we generate revenue through affiliate relationships and how these partnerships do not compromise the integrity of our casino reviews and recommendations.
Broadswordcharters.co.uk is operated by James Wilson, an independent casino review expert with over 15 years of experience in the online gambling industry. Our mission is to provide UK players with honest, comprehensive, and unbiased casino reviews to help them make informed gaming decisions.
Affiliate links are special URLs that track when you click through from Broadswordcharters.co.uk to a casino operator's website. When you register an account or make a deposit after clicking an affiliate link, the operator shares a commission with us. This commission comes from the operator's marketing budget—not from your winnings or deposits.
Affiliate links may appear in several ways across our site:
We clearly mark affiliate links where practical to ensure you always know when you're clicking through to an operator partner.
When you click an affiliate link and subsequently register with a casino operator, that operator may pay Broadswordcharters a commission based on your activity. This might include:
These commissions allow us to maintain and improve our website, fund research, and continue publishing free, high-quality casino reviews. Importantly, you pay nothing extra when using our affiliate links. You receive the same terms, bonuses, and pricing as you would if you visited the casino directly.
Our affiliate relationships do not influence our editorial decisions. James Wilson maintains strict objectivity in all casino reviews, regardless of commission potential. Here's how we ensure integrity:
Each casino is evaluated using consistent, transparent criteria including:
All reviews are conducted personally by James Wilson, drawing on his extensive industry expertise. We register accounts, test user interfaces, verify licensing documentation, and assess bonuses firsthand. Our methodology ensures every claim in our reviews is accurate and verifiable.
We do not alter, remove, or improve reviews based on commission amounts. Casinos that do not meet our standards will not receive positive reviews, regardless of affiliate potential. Conversely, we recommend quality operators even if commission rates are lower.
We believe transparency builds trust. We disclose our affiliate relationships because:
Broadswordcharters.co.uk exists to serve UK players. Our reputation depends entirely on providing honest, expert advice. If our reviews were compromised by affiliate bias, we would lose credibility and ultimately damage our business. This creates a strong incentive for us to remain objective.
If you ever notice a review that seems unfair or biased, please contact us directly. We take reader feedback seriously and are committed to maintaining the highest editorial standards.
If you have any questions about our affiliate disclosure or review methodology, please contact James Wilson at Broadswordcharters.co.uk. We're happy to discuss how we operate and how our affiliate model supports independent, expert casino reviews for UK players.